Course Overview
In 2003, Cadbury found itself in the eye of a storm, when a few instances of worms in its Dairy Milk bars were reported in Maharashtra. This video shares the story as how the Corporation handled this controversy & eventually regained the confidence of its customers.
Duration: 12.07 Minutes.
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Course Content
Managing a Crisis: The Cadbury Story
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In 2003, Cadbury found itself in the eye of ...
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