Course Overview
This course provides the participants an understanding of the behavior of the buyer in the marketplace. Focus is on the psychological and sociological elements and their impact on consumer decision making.
The course helps the participants take a holistic view of the buyer; it helps equip them with knowledge of various models and frameworks to help understand buyer behavior and align the knowledge with formulation of appropriate marketing strategies. The objective is to gain an understanding of the theoretical and conceptual concepts of buyer behavior and apply them to real life marketing situations and practices.
Duration = 2040 mins
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Course Content
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OBJECTIVE AND SYLLABUSThis course provides the par...
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The courses in this category work well with Inte...
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Introduction to Consumer Behavior I
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Introduction to Consumer Behavior II
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Market Research and Consumer Behavior I
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Market Research and Consumer Behavior II
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Market Segmentation and Positioning I
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Market Segmentation and Positioning II
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The Consumer Decision Making Process I
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The Consumer Decision Making Process II
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Models of Consumer Behavior I
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Models of Consumer Behavior II
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Models of Consumer Behavior III
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Models of Consumer Behavior IV
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Consumer Needs and Motivation
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Motivational Theories, Applications, and Their Implication for Marketers
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Consumer Emotions and Moods, and Their Implications for Marketers
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Consumer Involvement
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Consumer Involvement Models and Implications for Marketers
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Consumer Learning
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Consumer Learning Theories and Their Implications for Marketers I
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Consumer Learning Theories and Their Implications for Marketers II
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Consumer Learning Theories and Their Implications for Marketers III
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Consumer Personality, Traits, and Types, Theories of Personality I
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Theories of Personality II, Self-Concept and Self-Image, Implications of Consumer Personality for Marketers
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Consumer Perception
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Consumer Perceptual Mechanism
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Consumer Imagery and Risk, Consumer Perception and Implications for Marketers
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Consumer Attitudes and Models of Attitudes
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Measurement of Attitudes, Attitude Formation and Change
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Attitude Change, Consumer Attitude, and Implications for Marketers
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Consumer Communication and Marketing Communication
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Communication Strategy, Consumer Communication, and Implication for Marketers
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Consumer Groups and Reference Groups
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Consumer Reference Groups
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Family and Family Life Cycle
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Social Class and Mobility, Lifestyle Analysis
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Culture and Sub-Culture
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Cross Culture Consumer Analysis and Relevance for Marketers
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Interpersonal Communication and Influence
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Opinion Leadership
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Diffusion of Innovation
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Assessment
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Certificate
Simple Certificate
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Note: Certificate is downloadable only on the next...
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Course Features
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Course Badges
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Completion Badge - Consumer Behavior